First WeChat TVC Aired In Singapore

Singapore, 22 April 2013 – WeChat, the touted all-rounder social messaging application created by China’s Tencent, plans to expand its users in Singapore’s growing market for smartphone applications with its first TV commercial in Singapore beginning 22 April 2013. WeChat’s growth is set to escalate, having already hit the 300 million user accounts milestone globally as of January 2013.

“We intend to increase the user adoption in Singapore through the airing of our first WeChat TVC in Singapore and hope to continually gain momentum here on top of our current base of users,” said Louis Song, Country Manager of Malaysia and Singapore in Tencent’s International Business Group. “Singapore is a very strong market like Hong Kong, Taiwan, Malaysia, and Thailand – we are witnessing a sturdy growth in mobile application platforms.”

WeChat’s star-studded TVC for Malaysia Singapore features “Asia’s Dance King”, Show Lo and multi-talented artiste, Rainie Yang from Taiwan. The pair joined forces as WeChat’s “Super-Duo Ambassadors” to create a lot of excitement and buzz for this new mobile messaging application. Show and Rainie have been friends for a long time, and share a deep mutual understanding which allowed them to work closely together. In this 30-seconds TVC, Rainie and Show displayed romantic chemistry and playfulness through the use of WeChat’s simplest functions – text messaging, voice messaging and emoticon services. WeChat’s TVC illustrates how WeChat is designed to be convenient even in the midst of one’s busyness.

“‘Moments’ is one of my favorite WeChat features. I am able to keep in touch with the people I love by simply posting pictures from my daily life with captions to tell my stories, and I enjoy the communication that takes place when people start commenting on them,” Show said. Rainie likes the WeChat Group Chat function as it “conveniently lets me arrange for meet-ups with my friends”.
Catch this simple yet exciting TVC for the first time on your feel good channels: Channel 8, Channel U, W drama, E-City and some other Chinese channels from this week onwards.

WeChat also provides an innovative user-experience by infusing social networking capabilities into its versatile features. Through WeChat, users are able to make friends and connect with one another in an instance with one click through features such as “Look Around”, “Shake” and “Moments”.

Supported on Wi-Fi, 3G, and 4G data networks, WeChat is an extension of one’s social life to allow for creativity, fun, flexibility and convenience, all in an application. The social networking mobile application is now available on the following operating systems: iOS, Android, Windows and Symbian.